Tiger Airways- Singapore Essay

Our marketing team ran a market investigation in Guangzhou, China. The aim of this look for is to understand who are the magnetic core users, what are their flight experience and which values define them. The answers ordain data track us to comprehend their purchasing behaviour, hence al kickoff us to curriculum a strategy for our companys expansion. We will conduct our query with in mind Tiger Airways mission and passel Mission to address the needs of our budget conscious travellers looking for a reliable and fun low-pitched-fare service in the Asia pacific region.Vision we will empower people to explore new destinations and accumulate memorable experiences by providing an expanding network of destinations and affordable travel options. We will always commit to maintain the highest norms of safety, security and reliability. As you may know, our budget carrier model revolves nigh three customer focused core strategy Market stimulus creating possibilities for new travel lers and empowering budget conscious customers to fly more. Cost controls keeping fares lowCapacity utilisation maximising and planning air traffic With roughly 1.35 billion citizens the Chinese market is alluring for any businesses, mostly for low cost carriers. However, the diversity of mind and purchasing power can be a great challenge for our expansion. To meet the needs, wants and expectations of each category of customers, we undertook a market research with the help of two Chinese student through and through a laddering interview. The answers gave us a glimpse of the desires of this population. Further, more thorough, market research must be made before any decisions are taken. We, also, allowed ourselves to contribute in this report, a non-exhaustive list of suggestions, after having developed some intellect of the customers key insights. Although our role is to research, we thought it would offer us further hints before a final verdict is made.